'Fly-in-urinals etchings reduce spillage by 80 per cent'

Each urinal at the Amsterdam airport has the black outline of a fly etched into the porcelain - "This improves the man's aim," says Aad Kieboom, an economist. His staff conducted fly-in-urinals trials and found that etchings reduce spillage by 80 per cent. The Dutch will transfer the technology to New York. "It gives a guy something to think about," says Jan Jansen, the new Dutch general manager in New York. "It's a perfect example of process control."